Google search engine guidelines have always been a
popular source of discussion in online polls and forums and just recently the
Tech behemoth created a giant impact on the online world when it announced the
release of their 160 page PDF search quality rating guidelines to the general
public. The aim of this enormous document is to aid Google search quality
raters to achieve an understanding of how they can rate the search results
which are being tested.
A Page Quality rating task consists of a URL and a
series of questions the main purpose of which is to understand the quality of
the landing page and the website associated with the URL. So in simple words
the goal of Page Quality rating is in evaluating how well the page achieves its
purpose.
Developing algorithmic changes to search involves a
process of experimentation and part of that experimentation lies on evaluators
assessing the quality of Google search results and providing feedback. The
feedback also termed rating does not determine site ranking but provide insight
for them to understand the potential of the website. These evaluators base
their feedbacks on the Search engine guidelines provided by Google.
Although before the release of this full content
version that was previously only available to the search quality raters many
times from 2001-2012 there were attempted leaks which might be one of the
possible reasons why Google has decided instead prolonging such occurrences to
provide a version for the general public. Sources also mentioned that this
release is not going to be the final one as the guidelines will be continuing
to improve as search engines and people who use them will change as well.
Unfortunately they
will not update the public document with every change, but will definitely try
to publish drastic changes to the guidelines periodically. So now it’s simply a
long wait to see how Google’s newly released search engine guideline will
benefit the general public and whether this new experiment will benefit the
tech conglomerate or not.
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