It is well known that the social media is a major part of digital marketing efforts and the social media has the power to bring more traffic, both organically and through paid channels. The social signals greatly influence our SEO strategies in 2015 and beyond. Google likes Traffic arriving from social signals and the no-follow links from your social media platforms can be huge asset.
Social signals allow Google to know that your site is popular and being discussed about, and that a human manages your social media channels to keep the user engagement higher. It is valuable when the social signals such as tweets and likes turn into social shares. If your content is interesting, people would share and then people might link to your content. Then the social signals can turn into valuable links, and this is a great win for SEO efforts.
Authority link building must be a very huge part of any efficient SEO strategy. Your social links have a major authority, if they arrive from popular social media platforms. They can be utilized to bring traffic and improve online visibility. To take advantage of those links, you need planning. You need to ensure that your landing pages are highly optimized to attract and track, any traffic coming in from social media channels. Your social media profiles and social bios should be optimized for maximum benefits with links back to your important website.
If you have a YouTube video Link it back to your web site in the description. If you use Twitter add the link in your profile. This type of optimization of your social media profiles is another advantage for SEO efforts. Social signals have some influence on a website’s domain authority.
As more and more traffic gets directed to your website from the social channels, it reinforces your website’s authority and value and Google likes these social signals. The increased impact of the social signals on the SEO urges you to boost your social media presence. Sites like Facebook, Twitter, Reddit, and Tumblr are having an increased impact on the SERPs. These social media platforms have millions of users to be tapped.
Interesting and informative content must be created so that it gets shared on the social media platforms by more and more people and this would drive more traffic to your website. You need to be engaged with your social media contacts. Commenting upon the social media posts and forums would provide links to you and increases SEO benefits.
The social media platforms have a major role to play for maintaining successful SEO for your sites. Boost your social media presence to bring more traffic and provide authority to your websites.
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