Recently, Google has announced a new type of Schema markup that can be used to display detailed user review knowledge graph cards in the search engine results pages (SERP).
This new type of schema markup card is a new feature of Google recently rolled out to provide instant answers to questions like “did Ant Man get good reviews?”
Along with the launch of this feature of Google is offering a way for publishers to add markup to their own website that will signal to Google how to display their review cards, and which sources to pull the reviews from.
The new schema markup card will be displayed in all the devices like, mobile, tablet, and desktop at the top of the search engine results page for relevant queries.
Currently, user reviews cards are only available for movie reviews, but Google says it’s expanding the feature to TV shows and books.
Google explains how publishers with long-form reviews for these entities can customize the Knowledge Graph cards with snippets from individual reviews using Schema markup.
Using markup is a way of telling Google which snippet to use, what URL is associated with the review, and other metadata about the reviewed item to ensure the right review is shown for the right entity.
Google provides detailed instructions on this page about how to make use of the new cards. The exact code is provided; all that’s required is customizing the fields based on the entity being reviewed.
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Article Courtesy: SearchEngineJournal.com
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