Google’s new Update – Search Analytics Report (SAR)

After a few major algorithms updates so far in 2015, Google introduced a new addition to its Webmaster Tools called the Search Analytics Report (SAR).

This tool gives more information about search queries, impressions, and clicks that Google started hiding a few years ago.

New updates in Search Analytics Reports (SAR)!

The new tool comes through in four main areas:

First, it makes the data used in the reports much more reliable. Google has made numerous changes in the way the tool uses and reports data so that it gives much more consistent statistics. For example, in SERPs where the same site appears more than once, impressions will be collected and reported once per domain.
Next, the new tool allows users to apply multiple filters together. For marketers, this means it’s now possible to segment traffic down to the granular level, using the criteria that matters the most to them, and to track how they perform across those segments.
The report also makes it much easier for users to find their way around. For example, the URL filter can be applied to see how a certain page(s) performs for various queries, thus giving a quick and easy way to focus on optimizing a given landing page (or set of pages).
On top of this, it is now possible to see how many impressions you get for a query—how well you rank for it, as well as how many people click to go to your site. To put things in perspective, right now the same level of reporting can be achieved with the use of SEO software, which costs in the hundreds and even thousands of dollars.